Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Research, 'Fit for purpose' (ISBA, 2011, p.8 in OU p.31) -…
Market Research
Information
Behavioural
Attitudinal
Product development
Policy
development
implementation
evaluation
Public consultation
Communications
PR
Market measurement
Process
Refining the research design
Exploratory research
Collect primary data
Analysis and Interpretation
Research planning
Report findings
Considerations
Resources
Restricted
Secondary
Informal
Internet
Observing competitors
Bias
Ethics
Privacy
Prevent harm
Call callers /nuisance /scams
Distortion
Wording
Misuse
Legislation
MRS's Code of Conduct
GDPR
ICO
Data
Quantitative #01
Qualitative #abc
Types
Organisational records
Marketing research
Primary
Secondary
Marketing intelligence
'Fit for purpose'
(ISBA, 2011, p.8 in OU p.31)