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YouTube SEO
Reference, ✔ Keywords near beginning
✔ Less than 50 chars
✔…
Retention
1️⃣ Watch time
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1️⃣ Tutorial Video Tips
✅ Shorter is better, segment longer topics into
chunks
✅ Show the outcome first as a b-roll
✅ Show face
✅ Use B-Roll
✅ Use informal words
✅ Speak faster and with enthusiasm
✅ Use slides, whiteboard when need be
✅ Doodles work better
✅ Make videos between 12~18 minutes, longer videos tend to rank lower, same with shorter videos
2️⃣ Retention %
2️⃣ General Tips
✅ Tell a story
✅ Add emotions
✅ Build tension (what's going to happen next?)
✅ Have a watch to the end incentive
✅ Use more dramatic bg music towards the end
✅ Be mindful of how your videos end because long endings may discourage viewers from watching more videos
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3️⃣ Channel Retention
✅ Include strong calls-to-action in your videos to watch another video in your series
✅ Be mindful of how your videos end because long endings may discourage viewers from watching more videos
✅ Use playlists, links, cards, and end-screens to suggest the next video to watch
✅ Develop a series of videos that are organically connected
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META
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2️⃣ Description
✔ First 3 lines should be click worthy
✔ Repeat keywords 2-3 times
✔ 3% Keyword density works best
✔ 300-450 word description works best
✔ 500+ word description perform worse
✔ Avoid excessive boiler blate content (templatized)
✔ Limit the number of external links
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3️⃣ Spoken Words
✔ Target keyword in 1st minute
✔ Target keyword in middle point
✔ Target keyword in last 1 minute
✔ 2-3 LSI keywords across the script
✔ Clear, Google Assistant understandable pronunciation
4️⃣ Video AI
✔ Include keywords in video through text on screen
✔ Do not use too much offtopic b-roll
✔ Summarize the video through on-screen text at the end
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Engagement
1️⃣ Comments
✔ Number of comments are correlated to higher rankings of a video - increasing ranking boost for a video after 100 comments
✔ Little to no benefit after reaching 1000 comments for a video
✔ Comment on Every Video You Watch to get clicks from the viewers of that channel //optimize channel name to include channel topic//
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3️⃣ Subscribers gained
✔ Gaining a subscriber for a video improves ranking for that video
✔ Overall channel subscribers help improve rankings
✔ Noticeable benefit after 1000 channel subscribers
✔ Negligible benefit after 500k channel subscribers
Authority
1️⃣ Subscribers
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✔ Subscribers help improve rankings
✔ Noticeable benefit after 1000 subscribers
✔ No to negligible ranking benefit after 500k subs
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2️⃣ Views
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4️⃣ Channel Views Impact
✔ Ranking boost if channel has more than 10k views in total
✔ Ranking boost increases till 10m channel views, then stays there
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Keyword Research Competition Criterias
1️⃣<1000 subscribers
2️⃣<10k total channel views
3️⃣<100 comments for a video
4️⃣<100 total channel videos