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The 10 Day MBa - Coggle Diagram

- - - - Who needs us and why? Parents to disciple their children
      - Who is buying versus who is using? Mothers are making decisions for their children
      - What is the buying process?
        
        3.1: Awareness
        
        3.2: Information search
        
        3.3 Evaluate the alternatives
        
        3.4 The Decision to Purchase (trail run, buy)
        
        3.5: Evaluation of the post purchase state
    - - What is the relevant market?
        
        Is the market segment large and accessible enough to justify marketing efforts? If so, then you have a marketable product
      - Where is the product in its product life cycle?
        
        Stage 1: Awareness and Information, people need to be made aware of what your product is and why they need it. Target audience is innovator and adopters.
        
        Stage 2: Growth. Consumers no longer ask if they should buy, but where they should buy. We should make our product as accesible as possible
        
        Stage 3: Maturity. Consumers need to know why this product is different. We should make ourselves as unique as possible
        
        Stage 4: Decline. Similar product are available, accessible, and in use. We must reinvigorate our product
      - What are key competitive facts in the industry?
        
        5 Key Factors: Quality, price, advertising, research and development, and service.
    - - 1: How Does our SWOT compare to others
        
        What are we good at and what are other churches good at?
        
        Distribution
        
        New Product Development
        
        Advertising
        
        Who are we in the marketplace?
        
        Market size and relative market share
        
        Fiancial position
        
        Historical performance and reputation
        
        What resources do we have that other don't
        
        People
        
        Reserach
        
        Sales force
        
        Cash
        
        Relation
        
        Manufacturing
      - 2: What are the market shares of the industry players?
      - 3: How does my product perceptually map against the competition?
        
        The depth of our product
        
        The breadth of our product
      - 4: How is my product positioned against the competition?
        
        Al Ries and Jack Trout's ten rules of positioning
    - - how does this product reach the consumer?
        
        What are our channels and who are the intermediaries?
      - How do the players in each distribution channel profit?
      - Who has the power in each channels?
      - What is the internets role as a channel of distribution?
        
        Commerce; 24/7 storefront
        
        Content, and extension of your product, and a product in itself
        
        Customer Care
        
        Convert leads; move other marketing strategies to your site.
    - - Product
        
        How does the Product fit among my other products?
        
        How will i differentiate my product?
        
        How does the product life cycle affect my plans?
      - Place
        
        What distribution channel should I use?
        
        On what basis should I choose a channel of distribution?
      - Promotion
        
        Awarenes
        
        Interest
        
        Trial
        
        Repurchase
      - Price
    - - Cost of plan
      - Break even point
      - How long until there is a return on my investment