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Normative Theories - Coggle Diagram
Normative Theories
Authoritarian Theory
Characteristics
Common in dictatorial societies and societies where media is suppressed
Media is not allowed to undermine state in any way
Press serves as mouthpiece for government and there is heavy censorship
Event which influenced theory
Adolf Hitler's reign over Germany
Libertarian Theory
Characteristics
Media is seen as source of information and gives off different opinions
Free from government control
Information is easily accessible to everyone and is not restricted in any way
Event which influenced theory
The rise of democracy influenced libertarian theory
Social Responsibility Theory
Characteristics
Reconcile freedom with social responsibility
Media should support democratic political principles
Under obligation to provide forum for different viewpoints
Event which influenced theory
The establishment of ICASA influenced this theory
Soviet Communist Theory
Characteristics
Media acts in interest of working class
Media should not be privately owned
Media should be objective and use censorship when necessary
Event which influenced theory
Rise of communism and Soviet Union
Development Theory
Characteristics
Media should be small-scale and local
De-institutionalisation of media
Media should not be influenced by political/bureaucratic control
Event which influenced theory
The commercialisation and monopoly in privately controlled mass media influenced this theory
Democratic Participant Theory
Characteristics
Emphasis on economic development
State should restrict media if economic interests are at stake
Focus should be on country's improvements and on other similar developing countries
Event which influenced theory
Realisation of the need for media focused on developing countries influenced this theory