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STRUCTURE OF THE SMALL AND MEDIUM COMPANY - Coggle Diagram
STRUCTURE OF THE SMALL AND MEDIUM COMPANY
UNIT 1: THE VALUE OF DREAMING
EXPERIENCES TO BE PROVIDED, NEEDS TO BE SATISFIED.
"People have needs and wants, and they are willing to satisfy them."
This should be the foundation of your company: the needs and wants it can satisfy.
YOUR OBSESSION
To run your business, you have to obsess over it. Is not difficult
become obsessed with something that pleases us and that catches our attention.
Obsessing fills you with energy, strength, motivation, justification to do something.
Obsession creates possibility, makes things possible and over
everything, let them be real.
It is not enough to want something, you have to obsess over
this to force himself to make it happen.
I AM THE COMPANY!
The company is you. Better said: The company is ME! Say it how many times are necessary for you to create it.
NAME AND IDENTITY
Recommendations to put the name of your company:
Do not limit your name to a particular product or service, or to a market, or to a
client.
You can accompany the name with a phrase or description of what you offer.
That the name agrees with potential customers.
You can also accompany the name with certain distinctive that, although they are not words, be like a stamp of your company.
It would be beneficial if it was related to what you offer.
UNIT 4: TO BE SUCCESSFUL
THE INNOVATIVE PROCESS
This process, which goes from the information available to the business competence, has always had the same structure, but in our days the information is immediately available to anyone who wants and knows how to obtain it.
INNOVATION AS A STRATEGIC CONCEPT
Innovating has a certain risk and this will increase depending on how disruptive it is the innovation.
Today, innovating is not a choice but a market obligation. Today, no one can doubt that innovation is ESSENTIAL to be competitive.
There are small companies that are innovating and trying to be the leaders of the tomorrow
INNOVATION
You as a company have to innovate every day.
That innovation is not a complicated program or an advertising phrase that is an everyday thing, something you are used to.
Innovation is change.
Innovation includes:
Organizational Innovation
Commercial Innovation
Innovación Tecnológica
Innovation is a knowledge-intensive process.
Of technology
Internal organization and resources
Technical resources
Recursos Económicos
Human Resources
Human Resources
DESTROY THE BUREAUCRACY AND SIMPLIFY
In most companies, the bureaucracy grows as the
income.
Eight steps to drive a stake through the heart of the bureaucracy.
Get the support of the right people.
Destroy functional silos and build cross-functional teams.
Change everything as quickly as possible, which can be done more quickly than you think.
Decentralize to create an entrepreneurial spirit.
Flatten the organization to respond faster to customers and company members.
Create fervor among the ranks: be a visible example and show the troops that there is a great interest.
Create and reinforce a culture of high performance.
See all decisions from the point of view of whether they help the customer and make money.
UNIT 3: CREATING SMILES
MEET NEEDS ... HOW?
First of all, let's define the products and services through
which we will give that satisfaction.
SATISFY NEEDS ... WHERE?
Define which location you will need
to provide the proposed satisfaction.
SATISFYING NEEDS ... TO WHOM?
We must look for people who have the needs and desires that we can satisfy, and who are willing to pay for it.
SATISFYING NEEDS ... WITH WHOM?
We always need others to achieve our ends
Each person has something to offer, something different, something special, something that others need or want.
UNIT 2: TALKING ABOUT MONEY
MONEY TO PAY
By money to pay we refer to costs and expenses related to: payroll, materials,
MONEY RECEIVABLE (PRICES)
What we recommend that you evaluate how much money you want to earn and how much you have to pay, and based on this comparison, establish prices that allow you to meet the payments you will have to make and that you have what you want.
MONEY TO EARN
Before you even think about the price of your products and so on, think about how much
want to win. Be specific.
How much do you want to earn per year?
How much do you want to have saved in the bank?
How much do you want to earn per month?
MONEY NEEDED
Knowing what you need, you will know how to look for it: in your savings, with partners, in banks,
etc.