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Odeon idea and concepts, This could be available for one big release at a…
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Maybe a have digital screen that plays a cycle of clips of actors talking and posing for a photo the people can get their picture taken with
This makes a more memorable experience and set piece for the person as its much more lively than say just an ordinary cut out.
This also gets celebrities involved and they could share some of the pictures fans take with them on social media.
Use social media to collect questions from fans in the run up to release. This makes people feel involved in the process in the making of the interview.
This is an exclusive piece of content that can only be viewed at odeon that may sway people on to coming to odeon over other cinemas.
Since the questions are gathered from social media it allows us to see the most popular questions and ask those instead of just one person writing them down.
For a big release of a film there could be a dedicated screen for this experience so it wasn't just a one time thing.
This allows word of mouth to spread about the experience and means people don't miss out if it were to only stay for a single showing or night.
This creates a new experience that can be only had at odeon and will make their viewing of the movie much more memorable than a regular one.
Maybe have a big model of the odeon logo (The O in Odeon) made and put into the lobby of cinema's as a photo oppotunity.
This very specifically tells others which cinema the person is at rather than them just being at a cinema.
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