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NIKE, ((R &D, outsourcing, control over quality), Diverse product…
NIKE
Marketing :
WOM/WOF
Segmentation/Fragmentation
Distribution- Futures/ Torch
Promotional strategy- Events mgmt/ advg
Customer understanding
Relationship marketing
Customer Pull
Agents -Sales representative
Production
Finance
R &D
outsourcing
control over quality
Diverse product lines
REtailer margins
REtained earnings for reinvestment
low long term debts
public offerings
Less investment in PPE
Loans at lesser interest