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Distribution Channel - Coggle Diagram
Distribution Channel
dual distribution
franchising
multiple people
dealing with retailers
channel conflict
Messy
Cause conflict
multiple channels
more businesses
product channels
multiple wholesalers
Costco
Sams
Direct Selling
fixed location
one location
never move
customer direct
to customer
nothing between
one on one
no middleman
personal
connection
get to know
Selling through intermediaries
retailers
Target
Walmart
through someone else
chain
process
wholesalers
Sams Club
Costco
indirect
customer indirect
not personal
reverse channels
user/beneficiary
starts here
ends here
unique
harder
different
No producer
comes different
consumer start
Backwards
different
reverse flow