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The new product development
process in a manufacturing
company
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Customer
Feedback
Market
Research
Market
Test
Component
Design
Product
Test
Product
Release
Process
Design
Equipment
Design
Production
Start
Enterprise Application Architecture
CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS
Enterprise Resource Planning
Internal Business Processes
Supply Chain Management
Sourcing • Procurement
Partner Relationship Management
Selling • Distribution
Customer Relationship Management
Marketing • Sales • Service
Knowledge Management Collaboration • Decision Support
Enterprise application integration
software
front offfice :Customer Service
Field Service Product Configuration
Sales Order Entry
Back office : Distribution
Manufacturing
How EAI works
2 Customer information captured in
the order process is sent to a “new customer” process, which distributes he new customer information to
multiple applications and databases
1 An order comes in via the call
center, mail, e-mail, the Web, or fax
3 Once the order is validated (customer,
credit, items), relevant details are sent to order fulfillment—which may
pick the requested items from inventory,schedule them for manufacture, or
simply forward them
4 Fulfillment returns status and shipment info to the order-entry system...
5 ...and to the call center, which needs to know about outstanding
orders