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The new product development
process in a manufacturing
company

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Customer
Feedback

Market
Research

Market
Test

Component
Design

Product
Test

Product
Release

Process
Design

Equipment
Design

Production
Start

Enterprise Application Architecture

CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS

Enterprise Resource Planning
Internal Business Processes

Supply Chain Management
Sourcing • Procurement

Partner Relationship Management
Selling • Distribution

Customer Relationship Management
Marketing • Sales • Service

Knowledge Management Collaboration • Decision Support

Enterprise application integration
software

front offfice :Customer Service
Field Service Product Configuration
Sales Order Entry

Back office : Distribution
Manufacturing

How EAI works

2 Customer information captured in
the order process is sent to a “new customer” process, which distributes he new customer information to
multiple applications and databases

1 An order comes in via the call
center, mail, e-mail, the Web, or fax

3 Once the order is validated (customer,
credit, items), relevant details are sent to order fulfillment—which may
pick the requested items from inventory,schedule them for manufacture, or
simply forward them

4 Fulfillment returns status and shipment info to the order-entry system...

5 ...and to the call center, which needs to know about outstanding
orders