Shared/ Integrated Communications for Narrative Power & Engagment

Shared/ Integrated Communications for Narrative Power & Engagment

2. Nurture Communications Infrastructure so we grow and share power

1. Shared Narrative: Communicate the Value of our Work and the Shared Values that guide us

3. ENGAGEMENT: Map & Activate Strategic Channels for Reciprocal and Accessible Engagement

Compelling Language Guide to Help Guide Grant Writer whether internal or outsourced

Archiving the work at the org and across the movement

Shared Press Kit & Press Engagement Policy We Feel Confident

Compelling Fundraising Campaigns that bring abundance of grassroots nd major donor

2. Nurture Communications Infrastructure so we grow and share power

Reportbacks on WCBDI, Fundraising Campaigns, and important programming / events with contact info

Advocacy Council: Lively AC WhatsApp threads & phone trees

Automated Feedback Loops for every program & info session & ac training

Invite content for monthly newsletters from broader network ("network news")

Nurture org social media platforms with regular content and grow engagement with public officials and broader audience

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ACCESSIBLE AND CENTRALIZED CONTACT DATABASE, CiviCRM

Segmented list so we can analyze, call/text direct, and engage through automated emails/phone trees

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Active Shared Platforms
& Tools with Network

Donors Engagement

General Membership Engagement / Canvas

Accessible to All Staff to Monitor & Update According to Their Scope and Work

Share the platform and narrative with members, AC (ie. IG takeover, etc)

Catalogue of network resources (ie. resource library, covid-19)

Disciplined Practice of Archiving our own data: Using Caldera Forms Whenever Possible > Google Form

Invite content for monthly newsletters from broader network ("network news")

Sublists for more targeted emails: ie donors, members

Information Session Intake

Technical Assistance Intake Form

Online Directory

Canva

Clear Bilingual Language on Member Benefits

Clear bilingual Language on Resources on Website

what I need

shared language on our shared values: who we are, why we do this work, toward what vision, how we do this work, who we center, etc.

-Update language on member / coop resources

WHAT I NEED

What segmented lists do we want to track and analyze?
What segmented lists do we need right now?
What do I need to analyze?
What groups we want to track for engagement in future? and for what?

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Regular Monthly Newsletters

Strategic Social Media Ads

General Newsletter Contacts

Evaluation Forms

Reporting

Phone Trees

Analyze who opens general monthly email and who doesn't

Targeted emails on those who do

Consider more specific audiences to increase engagement / algorithm (ie. by language, etc)

WCBDI social media

Listservs- activated relationship already

WCBDI - advocacy@nycworker.coop