Business Function Analysis - Coggle Diagram
Business Function Analysis
Strategic Marketing Issues
Marketing Postition n Segmentation
the selection of specific areas for marketing concentration and can be expressed in terms of market, product, and geographic locations.
Through market research, corporations are able to practice market segmentation with various products or services so that manag- ers can discover what niches to seek
the particular combination of key variables under a corpora- tion’s control that can be used to affect demand and to gain competitive advantage.
Product Life Cycle
The Innovation Issue feature shows how a company can use the conventional wisdom of the product life cycle to its advantage against leading-edge competitors.
Brand and Corporate Reputation
STRATEGIC FINANCIAL ISSUES
STRATEGIC RESEARCH AND DEVELOPMENT (R&D) ISSUES
R&D Intensity, Technological Competence, and Technology Transfer
Impact of Technological Discontinuity on Strategy
STRATEGIC OPERATIONS ISSUES
The primary task of the operations (manufacturing or service) manager is to develop and operate a system that will produce the required number of products or services, with a certain quality, at a given cost, within an allotted time.
Flexible Manufacturing for Mass Customization
STRATEGIC HUMAN RESOURCE MANAGEMENT (HRM) ISSUES
Increasing Use of Teams
Union Relations and Temporary/Part-Time Workers
Quality of Work Life and Human Diversity
STRATEGIC INFORMATION SYSTEMS/TECHNOLOGY ISSUES
Impact on Performance
Supply Chain Management
Supply chain management is the forming of networks for sourcing raw materials, manufac- turing products or creating services, storing and distributing the goods, and delivering them to customers and consumers.