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Ideation - Coggle Diagram
Ideation
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Social media account
Start a social media account for ocean grove, give locals a chance to share their restaurants, shops, art ect.
Ocean grove doesn't have their own Instagram by creating one it gives the community a way to express the local town in their own curated way (run by the local council)
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Trends
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Technology
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AR & VR tours, of accommodation.
Traveller Preferences
Experiences over things
Opting for tours, dining experiences
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Experiential travel: surf camps, yoga retreats.
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Billboards
Billboards in metro areas could show the distance/time from OG, promoting how close it really is
Panoramas of the town emphasising the space, placed in cluttered urban settings
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