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CHAPTER 9: STRATEGIC EVALUATION AND SELECTION FOR TOURISM, HOSPITALITY AND…
CHAPTER 9: STRATEGIC EVALUATION AND SELECTION FOR TOURISM, HOSPITALITY AND EVENT ORGANIZAIONS
- Identifying strategic options
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Suitability
Does it: exploit opportunities, capitalized on an organization's strengths, avoid or address the weaknesses, address the expectations of stakeholder groups
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- Two strategic approaches and strategic evaluation and selection process
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