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Pelican Liquors - Coggle Diagram
Pelican Liquors
Solution
Nice decoration
New flooring
Paint walls
Accessories
Pleasant lighting
Well lit
not fluorescent
Classy options
expensive/tasteful
Problem
Elegant liquor store
Non-existent
Other Options
Lacking locally
Drive time
Competitive Advantage
Higher quality
Both:
in the experience
in the selection
Great location
Target Market
Locals
Save drivetime
High avg income
Connoisseurs
Out of town
Exclusive options