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The Marketing Environment - Coggle Diagram
The Marketing Environment
MICRO
Customers
Consumer Markets
Individuals
Households
Personal Consumption
Business Markets
Operations
Manufacturing
Resller Markets
Profit
Government Markets
Public Services
International Markets
Other Countries
Consumer
Reseller
Business
Government
MICRO
Marketing Intermediaries
Distributing
Hauliers
Resellers
Selling
Promoting
Suppliers
Raw Materials
Componants
Finished goods
Competitors
Direct
Substitutes
New Entrants
Publics
Financial
Media
Government
Consumer Groups
Comunities
Public
MACRO
Social Factors
Opportunities
Innovation
Technological Factors
Take advantage
Market Research
Economic Factors
Stimulate
Innovation
MACRO
Environmental Factors
Recyclable
Efficiency
Product Safety
Political Factors
Political Parties
Trading Groups
Political Figures
Legal Favtors
Legislation
Regulation
Ethical Factors
Social Impact
Environmental Impact