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kaspersky - Coggle Diagram
kaspersky
Access to target audience
What they read
What the watch
What they play
What they smth else? ...
Study? Want to know?
What they teach their children?
What they do for their safety&security?
Where they buy
Motivation of potential partners
Additional Profit (sell their access)
Expertise
Expand the product range
Technical Solution
Demand & customers
Conscious demand
What they want
We have a product
We don't have a product
Unconscious Demand
What they actually need
We have a product
We don't have a product
Scalable
Replicable
Feasible (rules & procedures & technologies)
Profitable (unit economics)
Benchmarks