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Chapter 1 Social Psychology = Scientific study of social influence and…

- - - - All behavior understood by examining rewards and punishments in an organism's environment
      - Overlooks how people interpret their environment
        
        Both fail
- - - - Conviction that we perceive things "as they really are" and underestimate how much we are automatically interpreting facts in a way that pleases us. Call people with different perspectives "biased"
        
        Can't have perfect working model of the world, we perceive what is useful for us to perceive
        
        Build and update a working model of the world that helps us achieve our goals, egocentric
        
        Ontogeny :explode:
        
        Automatically think we are right, need to consciously realize and work against our own bias
- - - - High self esteem, but can be destructive and unhealthy, impede personal growth
    - - Social cognition: How people think about themselves and use information about the world to predict the social world
      - Social cognition stems from our need to be accurate
- - - - Chronically accessible because of past experiences
      - Accessible due to current goal
      - Accessible due to recent experiences
- - - - Both from recent experiences
    - - Both about using the forefront of our mind
- - - - Thin slicing = making meaningful decision about a person when first meeting them, usually pretty accurate
- - - - Enthography: Researchers attempt to understand a group or culture by observing from the inside
      - Archival Analysis: Examination of the accumulation of documents/archives of a culture
  - - - Use surveys
      - Limits: Correlation does not equal causation
  - - - Internal validity: Keeping everything except the independent variable the same across groups
        
        Lab experiments
      - External validity: Extent to which experiment can be generalized to other situation and people, use psychological realism
        
        Field experiments
      - Needs to be replicable
- - - - Most studies take place with these kinds of people, 80% of study participants but 12% of population
- - - - Impressions and important and therefore planned
  - - - Emotions are arbitrary, relies on what the most possible explanation for arousal is
        
        Similar to accessibility of schemas in chapter 3
    - - Social tuning: process of adopting another person's attitude
  - - - Positive views of ourselves sometimes can come when other people have positive views of us