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TMA 01, VISION, Elements (De Wit, 2017) - Coggle Diagram
TMA 01
VISION
Desired Future Organisational Position
Positioning
Democratic appeal
Design/quality/fit
Create 'amazing' clothes
Core DNA
Value for money
New markets
2014
Sports & Snow
2019
Womanswear
Evening wear
Market-leading quality
Operational excellence
Relentless innovation
2020: Deliver a platform for significant financial growth
Focused on profitability
Envisioned industry environment
Competition
Clothing retailers
Niche market
Size
Envisioned contextual environment
STEEPLE
Improved economic conditions (Eurozone)
Technological developments - Online
2015: Desire to become a global lifestyle brand
Elements (De Wit, 2017)