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Tesla opportunity STEEPLE, - - Coggle Diagram
Tesla opportunity STEEPLE
S- Social
"Owners of the Model X have a higher percentage of women owners. Women own 29% of Model X vehicles and men own 71%. The Model X is a gull-wing SUV. The Tesla Model S, a four-door sedan, tends to have more male ownership than the Model X. Males own 77% of Model S vehicles and women own 23%."
After looking at the detailed data of the Tesla automobile industry, it has focused on all age groups and taken out all kinds of models for each category. It has been able to make its presence in the market by giving priority to all individuals be it men or women, old or young.
Legal- L
Energy Consumption Regulations
Expanding international patent protection
Dealership sales regulations in the US
E- Economic
1)Decreasing renewable energy costs
2)Decreasing Battery Costs
3) Very little competition
E- Environmental
This is tesla’s biggest strengths, the cars are marketed as environmentally friendly because it uses electricity more than gas
Tesla vehicle abide by many environmental regulation and rally impact carbon emission compared to other traditional cars
By focusing on the environment, Tesla has made a name for itself where few can compare
Ethics- E
ethics in business and fulfilling social responsibility can actually bring more benefit than just producing and selling products. Treating the stakeholders, customers and employees well is essential for being successful.
Tesla promotes the public using clean energy, efficient technologies, and technological lifestyle as a goal to develop a “sustainable” society
Tesla expects to work with people driven to do the right thing and who act with integrity even when no one is looking. Obeying the law, both in letter and spirit, is the foundation on which Tesla’s ethical standards are built.
Tesla becomes greatly well-known in the public and hence accumulating more and more potential customers, such actions attract more investors and talented employees for the firm.
T- Technology
Tesla is known for its latest and best technology in the automobile industry. Tesla is providing the users with :
1) The design- The best-looking EVs on the market, with an aesthetic that’s both venerable and elegant look.
2) Electric- In the current COVID-19 situation the tesla can be charged at home itself rather than risking lives by going to the gas station.
3) Battery- Tesla’s battery and powertrain systems are “impressive,” according to BI, due to both engineering standpoint and efficient smartphone app.
4) Auto piolet- Attracts customers by its self driving technology. It has been able to help attract a large amount of old generation as it is giving them a connivance of self driving.
Political- P
Government incentives for electric automobiles
New global trade agreements
Political Stability in the majority of major markets
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