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Business - Coggle Diagram
Business
Franchise
advantages
do not pay for reserches
Low level of engagement
do not pay for adds
Help from big company
Ready-made content
Brand name
low risks
disadvantages
big cost
no possibility to sell other products
any control
Rules which you need to fallow
example
open MacDonalds
license
advantages
cost of licence is often lower than franchise's
Freedom
Ability to have other products
you pay only for what you need
disadvantages
no help
high risks
additional cost
example
Tesla got a technology that they need for a new car from intel
difference
Buying franchise you got a brand, but buying licence you got a technology