Restaurant Opening
Why will they buy it
How is it different from other products/services
Convenient
Different food than normal in that location
High-quality
Cost
Great food
The menu will be diverse
Only providing the best food
Madison is a tourist town
One of the only restaurants that serve breakfast
Located in the heart of Madison where a lot of people visit on the weekends
Normally only lunch or dinner is served
Madison is known for its shops
Offering breakfast with a variety menu will bring in more people
Reasonable pricing
Low costs compared to other restaurant down there
Cost
Open only for breakfast
Open limited hours
Focus only on breakfast
Madison is known for lunch and dinner services
Breakfast will be our main priority
Even offering cafe options
Low cost compared to other restaurants down there
Everything will be reasonably priced
Going to offer high quality food for lower prices than competitors
Normally restaurants are open all day
Making breakfast the only priority will spark inspiration
More time to plan new menu items, specials, coffee ideas
Giving people the mindset of "Oh we have to go now cause they will close soon"
Giving time for my employees to be off throughout the rest of the day/night
Providing me with flexible hours