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SG Together - Coggle Diagram
SG Together
THIRD SECTION:
Initiative (SGU & SGT)
[If aware/ have seen the logo]
Understanding on SGU and/ or SGT (Current qnr A3a and A3b)
[If aware/ have seen logos for both SGU and SGT]
Understanding between both initiatives (Current qnr A3c)
[If aware/ have seen SGT logo]
Have you come across any articles, news reports, or discussions (online or offline) on the (1) Dialogue on Building our Future Singapore Together (2) Singapore Together Emerging Stronger Conversations (3) Singapore Together Action Networks (New Qs)
[If aware of SGT]
What have you heard about the "Singapore Together" movement? (New Qs)
Have seen SGU and/ or SGT logos (Current qnr A2)
[If aware of SGT]
What does it mean to you?
Aware of SGU and/ or SGT (Current qnr A1)
Attitude and interest on SGT (New Qs): Based on your impression of the Singapore Together movement, how strongly do you agree or disagree with the following?
Broad awareness on the topic:
Aware of any articles, news reports, or discussions (online or offline) on the Singapore government partnering citizens to shape the future of Singapore (New Qs)
Website/ Social media visitation: Visited SGT website, Our SG FB, Our SG IG (New Qs)
FORTH SECTION:
Campaign (SGT)
Key message takeaways (Aided) (Current qnr A7)
Campaign Diagnostics (Modify from current qnr A8)
(1) capture my attention/ would stop and look at
(2) featured the sort of content I would talk about or share with my friends/ family
(3) is memorable/ to replace with an individual Q on recall (New Qs)
(4) enjoy watching (new statement)
(5) like the campaign a lot (new statement)
(6) provided relevant info
(7) easy to understand
(8) Made me feel that citizen and government partnership is important
(9) contained new info (new statement)
(10) believable (new statement)
Key message takeaways (Unaided) (Current qnr A6)
Source of awareness (New Qs)
Other questions related to the campaign, suggest evaluating them from the attitude towards SGT by those who are aware of the campaign ads vs. unaware
Refer to colour code in SGT qnr
Ads awareness: Options go by "Yes"/ "No"/ "Not sure" (Current qnr A5)
Suggest not to cover frequency as it is quite hard to recall no. of times
SECOND SECTION: Active Citizenry
Behaviour
Future Intent
Attitude
Demog and profile
FIRST SECTION: Screener
LAST SECTION:
Other demog/ Profile (+ social participation) (new Qs)