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Week 6 - Coggle Diagram
Week 6
Learning Objectives
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- Understand consumer perceptions of brand meaning, image and value
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Summary
MARCOMS primarily consist of four media: advertising, direct marketing, PR and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (Integrated Marketing Communications).
While MARCOMS can enable organisations to reduce costs in the medium to long-term, their main strategic use is in helping to differentiate and position.
Social Media Marketing Process can be organised into four Stages (goals, channels, implement, analyse)
Branding strategies should be built with an understanding of consumer perceptions of brand meaning, image and value.
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Topic: Marketing Communications, Social Media Strategies and Branding Strategies