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User Segments, User, Personalization Features - Coggle Diagram
User Segments
redBus user
repeat high freq
repeat low freq
New user
User
Preferences
Destination
BPs
DPs
language
Amenities
Payment instrument
Usage details
User since
Avg sessions/transaction
CR
App interaction behavior
Offers
App permissions
Identification
Name
Mobile
Email
Device ID
Gender
Trip details
Purpose of travel
Booked for
Self
Others
Support queries (from CRM)
Home locality
Work locality
Acquired channel
Search details from SEO
Interests/Persona
Current coarse location (for every session)
Coarse location history
Personalization Features
Return Trip
Previously Booked
Resume Booking
One-Touch Booking
Inline Filters
Based on transactions
Based on last applied
SRP personalized filter
Bus Pass