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Obviously Awesome - Coggle Diagram

- - - - should be fact based, not subjective (e.g. well design UI)
  - - - Must identify what sets these folks apart? What make em love ur prod more that others? How can we identify them?
      - Ur target market is the custs who buy quickly rarely ask for discounts and tell their friends abt ur offerings.
  - - - When declare mkt cat => Trigger powerful assumptions
        
        poor cat choice => trigger assumption that don't apply to our prod => waste mkt sale efforts
  - - - Can help prod align with biz priorities, making it more strategic and urgent purchase
- - - - Choose to make muffins or cake results in 2 diff biz model, diff way to make rev.
        
        Target buyers & Where you sell
        
        Competitive alternative
        
        Pricing & Margin
        
        Key prod features & Roadmap
- - - - make an omelet with rotten eggs.
      - Churn Problem = Ur prod is weakly positioned
        
        Even if u have strong mkt and sale => They'll abadon u after purchase.
    - - supercharges all of ur mkt & sales effort.
      - They understand u r a leader in ur market segment and u offer considerable value, making it easier to charge premium.