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B873 Effective strategic management in business and the public sector -…
B873 Effective strategic management in business and the public sector
Unit 1 Introduction to strategy
Session 1 Understanding strategy
Strategy versus oiperations
Session 2 Purpose of the organisation
Vision, mission and values
Hierarchy of purpose (Johnson et al.) (Why, What, How, Who)
CSR
Session 3 Stakeholder management
and corporate social responsibility
Stakeholder analysis
CSiR
Session 4 Non-marketing strategy
Corporate political activity
Corporate social responsibility
Unit 2 Strategic analysis
Macro/External environment analysis
PESTEL
Poltitical
Economic
Social and cultural
Technological
Legal
Environmental
Opportunities and threats
Sector analysis
Five forces
Rivalry amongs existing cometitors
Threat of new cometitors
Threat of substitutes
Bargaining power of buyers
Bargaining power of suppliers
VUCA
Volatility
Uncertainty
Complexity
Ambiguity
Internal analysis
Strategic fit and strategic stretch
Resources and capabilities
Tangible
Intangible
Human
VRIO framework
Sustained competitive advantage
Valuable
Rare
Imitable
Organised to capture value
Resource audit
R&C
VRIO
Value chain analysis
Porters basic value chain
Financial performance
Short -erm
Long-term
Unit 4 Strategic decision-making
Organisational culture
Styles
Caring
Purpose
Learning
Enjoyment
Results
Authority
Safety
Order
(Groysberg)
Challenges
Obstacle 1: Culture in different units of the organisation
Obstacle 2: Merger of two organisations with different cultures
Obstacle 3: Culture as an obstacle to strategic change
Cultural web
Paradigm
Symbols
Power
Stories
Organisational structure
Routines and rituals
Control systems
Organisational structure
Centralised/decentralised
Multidivisional (‘M-form’) structure
Matrix structure
Functional structure
Network (‘N-form’) structure
Entrepreneurial structure
Project-based structures
Management control systems
Performance targeting system
Market system
Planning system
Cultural system
Direct supervision
Strategic management of change
Strategic drift
Ineremental/transformative
Styles of change
Forced evolution
Charismatic transformation
Participative evolution
Dictatorial transformation
Change kaleidoscope
Unit 3 Strategy in action
Headquarters-level strategy
Strategic choices
Unit
Positioning
Business model
HQ
Strategic directions
How many value chain activities
Vertical integration
Outsourcing
How specalised
Product diversification
Realted
Unrelated
How many countries
Internationalisation
Multidomestic
Transnational
Global
Strategic growth methods
Internal
Organic development
External
Mergers
Acquisitions
Alliances
Unit-level strategy
Business models
Dyadic
Product
solution
Triadic
Matchmaking
Multi-sided
Business model innovation
Incremental
Disruptive
Generic strategies
Cost leadership
Broad differentiation
Focused strategies
Integrated strategies
Levels of strategy
Internationalisation