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Retail Food Branding Assessment - Coggle Diagram
Retail Food Branding Assessment
Brief
Retail food company (restaurant, cafe, takeaway, fine dining, organic food, cakes/sweets, food truck)
Brand
Perceived image and subsequent emotional response to a company. Represents conversation that customers are having with each other about the company and how that spreads
Logo - identifiable visual element that helps customers discover, share and remember a brand
Research
Research existing food branding and collect logos - reference
Research techniques to create logos - reference
Brainstorm business, name, audience and Singled Minded Proposition
Outline social, cultural and environmental issues and impacts
Is my concept commercially viable?
Production
10 thumbnail sketches for logo
feedback
2 thumbnail sketches for each other item
feedback
Edit and refine ideas
Compare how concept sits in retail food business market
Design Outcomes
Logo
Vector format in full colour (PMS/CMYK/RGB) and (MONO) black
and white
.eps or .ai
Logo style sheet
PMS colour
CMYK/RGB colour break down
MONO break down
Typography
Brand/style imagery
Business card
90x55 mm standard size, customisable
Packaged Id file and press ready PDF
Menu
Customised size (use of tables and/or tabulated text is required
for pricing)
Packaged Id file and press ready PDF
Company uniform
Polo/tshirt/business shirt
A4
Logo and slogan
Ps file and .PDF
Finalisation
Designs original - no legal, ethical, contractual info applicable
Explain use of different file formats
Rationale
Packaged files
Submission Details
Digital_Comms_AT2_AleciaSmith
Due week 17
All relevant design files
EVD