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DISTRIBUTION CHANNEL - Coggle Diagram
DISTRIBUTION CHANNEL
EVALUATING CHANNELS
CUSTOMER RELATIONSHIPS
I want control of our relationships
No outside sales teams
Well trained staff
CUSTOMER SEGMENTS
Need to know about the channel
Need to be familiar with the channel
Need to have access to channel
VALUE PROPOSITION
Location matches time constraints
Inventory meets demand
Within Walking distance
RETAIL DISTRIBUTION
LOCATION
Current location enough parking
Current location adequate car count
Current location get enough foot traffic
REALTY CHECK
COMPETITION
Bruno's Edible Arrangements
Website, brochures, delivery
Future channel - food truck
See no challenges
NO INTERMEDIARIES