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Dissertation Project: The healthcare industry is a real mess and it does…
Dissertation Project: The healthcare industry is a real mess and it does not need to be that way. The population is stuck in Acute care but needs chronic care which includes social determinants of health and new preventive models exist to address the chronic and social concerns but adoption is slower than it needs to be. If everyone were properly matched with the right circumstances/plan it would save lives, reduce misery, and eliminate costs. Near the center of this are independent insurance agents because they deal with people as they age into Medicare and help them along the way and that is where most of the money in healthcare is spent and consumed by a small number of people. Perhaps 5% consume 50 of resources so it's the beyond the 80/20 rule
Helps Business :
Sales, Retention, Operations, New Products and Services, Analytics applied for decision making and feedback loops
Doctors do not perform at the top of their license, can we help with that and would conducting the Health Assessment add value?
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Scope of work must be big enough to matter and done in time and
Solves a problem of practice with utility beyond the direct application
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What I am studying is related to the agent role and stakeholder impact in the Medicare advantage industry
Learning more will allow me to add move value to stakeholders by replicating and magnifying success to all stakeholders
what about all the existing research in other industries on retention and relations between sales and retention
Where does it fit about lives saved, misery avoided, costs eliminated?
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What about Behavioral Health Association and role behavior plays and how does that fit with social determinants of health, and lifestyle choices. Could it be linear- health is genetics and lifestyle choices, lifestyle choices are deterministic and environmental
Methods could vary but likely to conduct interviews, maybe mine data is CMS or carrier will let me have it
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It would be really cool to do some Design Science Research
and a killer app that measures goodness of fit that could over lay enrollment tools
I could do this after or concurrently. Keeps it private but harder to get help from school resources
There is not really an academic research on the role of the agent but work on other industries might be worth looking at again
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