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Retail Food Branding - Coggle Diagram
Retail Food Branding
Research
unpack the assessment task
Research other retail food branding
collect sample logos (reference images)
list what techniques and software are used to make logos
Brainstorm using creative thinking tool
business name
taret audience
Single Minded Proposition
Outline
Cultural issues
Social issues
Environmental issues
Impacts to be considered in developing new concepts
whether your concept is commercially viable
Research findings produce at least
10 thumbnail sketches for your logo concept
2 thumbnail sketches for each of the other items
seek and record peer feedback
describe modifications of the design/layout based on feedback
Edit and refine ideas and graphics through experimentation
Conduct a self-evaluation
technical context
aesthetic context
Compare how your concept sits within the retail food business
Technical Specs
Logo
Vector format
full colour
CMYK/PMS/RGB
MONO (black and White)
Saved as
.eps
.ai
Logo Style Sheet
Research 'logo' style guides and provide a style sheet
PMS Colour
CMYK/RGB colour break down
MONO break down
Typography
Brand/style imagery
Business card
90*55 mm standard size bt can be customised
Final design compiled into In Design and packaged
Menu
Customised size
use of tables and/or tabulated text is required for pricing
company uniform
either
Business shirt
T-shirt
Polo
Featuring both
Logo
Slogan
NAMING CONVENTIONS
Digital_Comms_AT2_YourName
Production
Seek and record feedback during process
Logo
Vector format in full colour
PMS (Pantone colours)
CMYK
RGB
MONO (Black and White)
Business Card
90*55 mm standard size
can be customised
Menu
Customised size
use of tables and/or tabulated text is required for pricing
company uniform
either
T-shirt
Polo
Business shirt
Featuring both
Logo
Slogan
Finalisation
Confirm all designs are based on original
ideas
concepts
and there is no
ethical information
contractual information
applicable to the design
List the different file formats used within your assessment task
explain why they were used.
complete a rational including but not limited to
Identify and evaluate technical problems based on developing your skills and completing the assessment.
Describe following safe work practices for computer usage and in the design process.
Self evaluation of design process.
FINAL FILES.
All Illustrator files and Photoshop files will be incorporated in In Design for final files.
Package files
Save each individual piece of work
Name them properly