Doggy Day Care
Market
Obsolescence
Savings
Location
Millennial's are known to treat dogs more as family members than pets.
This idea came out of my own need.
I wanted to find a doggy day care or kennel for my dog to spend the days at as I work long hours and she's home alone. None were affordable and the closest was 20 miles away in the opposite direction of my work area.
I know there's a need for it, as I needed it myself.
This means they'd be more likely to give their dog a better life and the best care possible as they would for their own child.
There is no other doggy day care in my area, the closet is about 30 minutes away.
Many people have to commute to work, so having to go thirty minutes out of the way in the morning to drop off your dog is not reasonable.
This leaves an open market with no competition in sight. If competition did arise, hopefully I would already have an established customer base or be able to offer superior service.
I would offer transportation services such as picking the dog up and even taking him home.
This would be at an small extra cost but it would rectify the problem of commuting.
This would save the owner time in the morning and also knowing their dog is being looked after while they're at work.
The only cost would be the cost for gas, that way it would equal out to the amount they would be paying for bringing the dog on their own.
The average cost for a daily rate in a kennel is $25-45.
I would be doing this for my love of dogs, not be greedy and for the money.
Although I would still have to make a profit, I would not be up-charging for simple things. I already have the supplies needed for a dog as I have two so the expenses wouldn't be so vast.
There is no kennel for 20 miles in my area, that one's prices are $22 daily.
My prices would be $15 daily for one dog and $10 daily for a second dog.
I would be flexible on pricing if the owner had no other option and simply not enough money to pay those prices. By doing this, I feel my customer relationship will always be strong.
Is not a must-have service.
Is up to preference and personal views.
Other options.
Instead of sending their dog to a doggy day care, they can simply have somebody come to let their dog out, or have someone be home.
Doggy day care is probably the more extreme option but also the best. If it's at a reasonable price with proven great service, owners would be more willing to spend their money on it.
It's a more targeted market to animal lovers that simply want the best for their dog and have the money to do so.
Some dog owners feel their dogs do just fine at home for periods of time, whereas others, like me, worry and want their dog to be as fulfilled as possible.
These seem to be the more younger generation, so targeting my market towards them I feel will bring me the best results.
It's nice-to-have a place for your dog to go while you're at work but many owners have left their dogs home for years with no problem.
Some people may simply not change their views on this and decide it's not worthwhile.
Dogs can go without a day care, but it is about stimulation, fulfillment, and happiness for the dog. Instead of sitting at home alone, they'd be with other dogs, running around and having fun.