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Topic 7: Developing New Products and Managing the Product Life Cycle, TAN…
Topic 7: Developing New Products and Managing the Product Life Cycle
Ways to Obtain New Product
Acquisition
New product development
Product life Cycle
Growth
Maturity
Introduction
Decline
Product Development
New Product Development Process
Marketing Strategy Development
Business Analysis
Concept Development and Testing
Product Development
Idea Screening
Test Marketing
Idea Generation
Commercialization
TAN PET WEN 1181202462