Please enable JavaScript.
Coggle requires JavaScript to display documents.
PET SERVICE - Coggle Diagram
PET SERVICE
MARKETING
Timeline
Business financing
Business planning
Build a tem
3-5 years later growing to the next level
Promotion Techniques
Seasonal
Seasonal promotion occur in event during the year such as Hari raya, Chinese New Year.
Advertising
Paid advertisement of a brand/ product through media.
Digitally
Via internet
Contests
Contests mostly dont require any purchase. it is to promote the brand in public.
Giveaway
By giving away product to encourage public to try.
Charity
Promoting the products while being part of something. Customers get the product to help.
Events
Appreciation events with a free goodies will draw customer to the store.
Product
Food
Wet food
Dry food
Treats
Toys
Collars
Litter box
Cages
Leashes
Pet comb
Hair dryer
Shampoo
Medicated Shampoo
Medicine
Price
Basic Grooming (Bath, Nail Clipping, Ear Cleaning) : $10
Medicated treatment (Medicated bath, Earmites, nail clipping, Triming) : $35
Alacarte Services
Nail clipping : $5
Ear Cleaning : $5
Teeth Brushing : $5
Lion cut : $25
Anti Fungal : $5
Flea & Tick : $5
Medicine
Multivitamin : $5
Antibiotic : $15
How to reach Customers
Social Media
Posters
Flyer
To draws attention to a specific product.
Press Release
Company website
Testimonal
Review of the company's product
Budget for Marketing
Brochures and Flyers $300 (estimated)
Banners $500 (estimated)
Video Editors $300 (estimated)
OPERATIONAL
Timeline
October - Dec 2020 :
Get Pre-qualified
Business plan
Jan - May 2021 :
Manage finance
Build team
June - October 2021 :
Set-up business / start up
(Sept - Oct ) Launch
Suppliers
Nimanja Pet Store
Pet's Arena
PetLink
Esse Pet Store
Supermarket
Main Process in Creating Products / Service
Creating a website & social media
Launch an application
Providing physical store (outlet)
Performance Indicator
VISION :We will be able to take care and tend a lot of sick pets in the future.
MISSION : to provide the highest level of quality pet care and client service while helping to ensure peace of mind for the clients during their absence
To reach the mission & vision:
Upgrading service system every end of the year
Record the percentage of new customer vs regular customer
Record the monthly percentage of different services
Record the progress of changes in the service made
Budget Requirements $400 (estimated a month)
cat food (instock 1 month)
cat food ( every week)
shampoo
brush
dryer (hair)
first aid kit cats
toys
cleaning supplies
Quality Standards
REQUIREMENTS
The service not available for dogs service.
The pet-sitting only available at the headquarters, but we can fetch the pet and bring them to the headquarters for pet-sitting.
Booked an appointment early.
Open hours : 7am till 9pm
The items needed are provided.
BUSINESS DESCRIPTION
Mission - for to provide the highest level of quality pet care and client service while helping to ensure peace of mind for the clients during their absence
Product -
Service - tending the sick pets, grooming & bathing
Structure
Industry - health industry (for animals)
Vision -
Objectives - some pet owners won't have the time to visit the vet because they are busy and most vets closes at 5pm, so the owners can just make an appointment and we can come to them (their house) and take care of their pets
FINANCIAL
Breakeven
Break even point = fixed costs ÷ (total sales revenue - cost to make product)
= $860 ÷ ($1000 - $250)
= $1.15
1 year (12 months)
The initial startup cost - from early Oct to end of Dec 2020
Profit enough to cover initial startup cost - from early Jan to end of May 2021
Actual profit - by early Sept 2021
Main Expenses
short term - bank loans $60 (7 years) , unit maintenance (renovation) $800, bank interests
long term - rent ($400),equipment, supplies, advertising, maintenance and repair, insurance (security), salary ($350), electricity and water bill ($50)
Expected net Profit
Sales less (tolak) purchases = gross profit
( equipment, supplies, administrative)
gross profit ($750) - expenses ($60+$350+$50) = net profit
sales expected ($1000) - purchases estimated ($250) = $750
Sources
Own Contributions - $150 x 6 (members) = $900
Bank loan - $ 5000
Start up cost
Capital - $600
administrative – estimated cost $1800
supplies – estimated cost $400
equipment – estimated cost $400
marketing - estimated cost $1100