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Professional Practice. - Coggle Diagram

- - - - Opening a bank account
        
        A bank account must be opened, which must be done after creating the company and after obtaining the Notice of Operations.
      - Create a Corporation (S.A.)
        
        as S.A. is the system by which 90% of Panamanian businesses are managed.
        The protection it offers of the identity of its shareholders and the limitation to the capital and assets of the company in occasions of risk, is the ideal instrument to be able to separate the investment made by the partners from the personal assets of the owners.
      - Hire the Public and Private Services
        
        Then you can make the recruitment of public services (water, electricity, telephone, etc.) and private (Internet, cable, etc.), as it is supported by the documents of the constitution of the company and the Notice of Operations
      - Discharge the Staff
        
        Hired personnel must be registered with the Ministry of Labor and Social Security or CSS
  - - - Which regulates the functioning and articulation of post-media education centers and higher education centers or institutes, official and private, and dictates other provisions".
- - - - Based on the results achieved, the decision is made whether or not to enter that sector with the product or service itself
        
        Some of the most relevant aspects to be analyzed are
        
        Analysis of the companies that compete in the market in all aspects: importance of each one within the total, prices that they mark or with what margins they act.
        
        Collect as much information as possible about the needs and preferences shown by the target audience.
        
        To capture those aspects that are reinforced in the different marketing campaigns.
  - - - .
        
        Marketing mix - Price
        
        Price is an amount of money asked in exchange for a product or service. It is the sum of the values that consumers exchange for the benefits of having or using the product or service.
        
        Marketing mix - Product
        
        It is anything that can be offered to a market for its attention, acquisition, use or consumption and that can satisfy a need or desire; it includes physical objects, services, people, places, organizations and ideas.
        
        The ideal product is the one that remains in the consumer's mind and respecting that idea is how the product is created, modified, manufactured, presented, distributed and advertised.
        
        Marketing mix - Promotion
        
        The promotion makes use of direct or personal marketing efforts: contests at the end-consumer level and indirect or impersonal efforts exemplified by advertising.
        
        It is a set of activities aimed at promoting the company's products in the market.
        
        Promotion consists of promoting goods and services through direct or indirect communication of the products to the selected market.
- - - - Reachable
      - Understandable
      - They must be quantified or expressed in numbers
      - They are located on a temporary horizon
    - - How to use goals and set objectives
        
        Your objectives can help you set goals. You must learn to plan backwards. Start by imagining that your business has achieved those goals. Then imagine the last step you have taken to reach them.