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Generate Confidence - Coggle Diagram

- - - - PLG Qualification Squad
        
        Get more people to sign up to the product and experience 1st value
        
        20% of signups have received at least one response
      - PLG Monetisation Squad
        
        Convert users to paid plans with new pricing structure
        
        5% of self-serve users have an active self-serve subscription
    - - Marketing
        
        Increase the number of Inbound Meetings Booked from 90 in Q3 (proxy) to 150 in Q4
        
        12 inbound meetings booked a week
      - Sales - EMEA
        
        $787,688 New Logo ARR in EMEA
        
        $78,768 closed per week in EMEA
      - Sales - US
        
        $540,990 New Logo ARR in US
        
        $54,099 closed per week in US
    - - Audience Quality
        
        Achieve an unassailable level of audience quality
        
        Reduce data quality complaints received in Q4 to zero
  - - - Consolidate and unify a scalable Customer Success function
        
        100% technical support requests handled by dedicated support team
        
        <= 5% gross churn in Q4
    - - Improve how users generate insights from their surveys for key use cases
        
        Increase the monthly average # of multiple survey-send cases: brand tracking and multi-market from 78 to 90
      - Empower our users to get insights wherever they choose to
        
        Increase the % of our active users sending results off the product* each month from 21% to 30% by the end of December
- - - - Team
        
        Measure
      - Team
        
        Measure
    - - Team
        
        Measure
  - - - Team
        
        Measure
    - - Team
        
        Measure
- - - - Attesters spend <15% of their time on operational, non-domain tasks
        
        Never never drops below 80% average weekly, and if not at 100%, then w-o-w increase tracks at marginal increase min +3%
    - - Increase representation of underrepresented groups in our hiring pipelines
        
        Increase % of minority ethnicities across all hiring pipelines from 31% to 40%
    - - Healthy and efficient growth, through sustainable means
        
        Efficiency Score = ( Net New ARR ) / ( Net Burn Rate ) is >0.40