Please enable JavaScript.
Coggle requires JavaScript to display documents.
Recognizing opportunities and general ideas - Coggle Diagram
Recognizing opportunities and general ideas
Opportunities
Creates Opportunities
Create needs, products. services
Essentials
Durable
Timely
Attractive
Add value for its buyer
Three ways to identify opportunity
Solving problems
Finding gaps in the market place
Observing trends
Economic forces
Start up business
it weals the economy
startups that help consumers
Gasbuddy, helps consumer to save gas
It save money
Social forces
Increasing interest in health
Emphasis on alternative
Retirement of baby boomers
New form of music and other forms of entairment
Technological advances
internet
biotechnology
Computer industry
Digital photography
New business, product and services ideas
Laws to protect the environment
creates opportunities for entrepreneurs
Personal characteristics of the entrepreneur
cognitive factor
it creates skills and cognitive process
allowed them to see opportunities that other's miss
creates the ability to notice things without engaging in deliberate search
social networks
affects opportunity recognition
it will creat more opprtunities and ideas
strong and weak tie relationship
weak tie
minded individuals
it forms casual acquaintances
new ideas between people
strong tie
form between minded individuals and ideas that people already have
Prior experience
recognize business opprtunities
builds network
spot unsaved market nich
creativity
generating useful ideas
five steps of creating creative ideas
incubation
insight
preparation
evaluation
elaboration
Second approach
solving a problem
It helps you finding new ways to identify solutions or change
Finding gaps
Gaps in the marketplace
Its created when a product or service is created by a specific of groups of people
Represents potentially viable business opportunities
techniques for generating ideas
focus group
gathering five to ten people based on their issues
the us of internal dynamics to gain insights
it helps for new business ideas
library and internet research
point out useful resources to gain better ideas
browsing through for several issues of trade journal an idustry report on a topic can spark new ideas
brainstorming
generate large number of ideas and solutions to problems quickly
their rules
freewhelling is encourged
the session should move quickly
no critisism
encouraging new ideas
establishing a focal points for ideas
encouraging creativity at the firm level
protecting ideas from being left or stolen
the idea should be secured
avoid making an inadvertent disclosure of an ideas
the ideas should be put in a tangible form with disk and the date entered the disk