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Revision L01, z - Coggle Diagram
Revision L01
customer feedback
social media/online ratings
online surveys
customer comment card
product reviews
staff comments
Market research
primary research
done yourself
secondary research
already done by others in the past
what is market research?
a business gathering customers needs and wants
.
process
select market research method
conduct research
3.analyse research
4.present findings
include into business
purpouse
reduce the risk
help inform product developer
promoting the business
understand the market
provide customer feedback on needs and wants
methods
primary
focus groups
customer cards
questionaire
secondary
.
books
online reviews
business websites
Market Segentation
Types
Gender- dresses for skirts
Age- drv1/2/3 16+
Occupation- suits for work
Geographic area- Restaurant in bristol
Income- gucci for high income
Lifestyle- pe kit for sporty people
why do businesses put in market segmentation
target the market
accurate customer feedbacl
avoids waste- prevent waste on advertisment
customer diffrence
z