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Intercultural Branding, What's next? What do we do with this…
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What's next? What do we do with this information? are there any valuable insights for brands to use when deciding how to expand internationally or interculturally?
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What are some key takeaways for how the average person can act around people and brands of other cultures?
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Deliverable medium: essay and corresponding powerpoint presentation demonstrating how an example brand might reposition itself in a different country using my own techniques and design.
Deliverable medium #2: Perform a mock adaptation by myself. Create a mock brand or use an example and adapt it to a different culture or country
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