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SEM 2 - Coggle Diagram
SEM 2
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economic factors
interest rates- increasing interest rates slows down the rate of economic activity by increasing repayments- more expensive to expand
currency fluctuations- high $AU bad for exporters, good for importers & consumers. Low $AU good for exporters, bad for consumers
discretionary spending- amount of money left over after essentials (food, clothing, education and health have been paid for. increasing discrectionary spending = expanding markets
GDP- total amount of goods and services produced in a country in a year. used to measure economic growth, unemployment increasing, inflation low
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ethical practices
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CSR- self regulating model that helps a company be socially accountable to itself, stakeholders and the public
environmental responsibility- protecting the environment, green intiatives can save money though reducing packaging, and adopting energy efficient lighting