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VISION, VALUES, Hill et al. (2014, pp 15-16), Customer, Vision.Mission -…

- - - - New markets
      - Market leader
      - Achievement #
- - - - What customer needs are we satisfying
      - How do we satisfy customer needs?
      - What customer groups are we satisfying?
      - PRODUCT FOCUS LESS EFFECTIVE
  - - - SMART (Tyler, 2007, p.286)
      - Hill et al., 2014, p.18
        
        Precise & measurable
        
        Challenging but realistic
        
        Time-bound
        
        Focused