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Market Research - Coggle Diagram
Market Research
Secondary Research -.
Secondary market research uses data that already exists and has been collected by someone else for another purpose.
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The Government – the much wider availability of open data from the government has significantly increased the availability of such data
Competitors – company reports and websites are easily accessible and contain a limited amount of information
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Information may be outdated, therefore inaccurate.
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The data was not gathered for the specific purpose the firm needs or is not relevant to the original context.
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Primary Research -
Primary market research is research data that is collected first-hand for a specific research purpose.
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