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Enviromental Scanning and Indsutry Analysis - Coggle Diagram

- - - - Assumptions can be dangerous to your business’s health!
        
        Brainstorming is a non-quantitative approach that simply requires the presence of people with some knowledge of the situation in order to con- cept out the future.
        
        Expert opinion is a non-quantitative technique in which experts in a particular area attempt to forecast likely developments
        
        Delphi Technique, in which separate experts independently assess the likelihoods of specified events.
        
        Statisti- cal modeling is a quantitative technique that attempts to discover causal or at least explanatory factors that link two or more time series together
        
        Prediction markets is a recent forecasting technique enabled by easy access to the Internet.
        
        Scenario writing is the most widely used forecasting technique after trend extrapola- tion.
        
        An industry scenario is a forecasted description of a particular industry’s likely future
    - - Syntetis of external factors
- - - - The primary activity of a competitive intelligence unit is to monitor competitors— organizations that offer the same, similar, or substitutable products or services in the business area in which a particular company operates