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Chapter 2: Methodology: How social psychologists do Research :pencil2:,…
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Social psychological research begins with a hypothesis about the effects of social influence. Hypotheses often come from previous research findings; researchers conduct studies to test an alternative explanation of previous experiments. Many other hypotheses come from observations of everyday life
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Culture and Social Psychology To study the ways in which culture shapes people’s thoughts, feelings, and behavior, social psychologists conduct cross-cultural research. This is not simply a matter of replicating the same study in different cultures; researchers have to guard against imposing their own viewpoints and definitions, learned from their culture, onto another culture with which they are unfamiliar.
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Social Neuroscience Social psychologists have become increasingly interested in the connection between biological processes and social behavior. These interests include the study of hormones and behavior, the human immune system, and neurological processes in the human brain.
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:checkered_flag:A fundamental principle of social psychology is that social influence can be studied scientifically :checkered_flag:
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Social psychologists follow federal, state, and professional guidelines to ensure the welfare of their research participants. These include having an institutional review board approve their studies in advance, asking participants to sign informed consent forms, and debriefing participants afterwards about the purpose of the study and what transpired, especially if there was any deception involved.
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