The fewer hurdles a person has to get over, the more likely they are to do something. Fogg has identified six of these hurdles: physical effort, mental effort, cost, time, if something’s socially deviant, and if it’s ‘non-routine’. Knowing about these six barriers is useful if you want to change your behaviour. They not only suggest six potential roadblocks between you and your new target behaviour – it’s too hard, too awkward, too expensive, it’ll take too long and, anyway, it’s weird and ‘We don’t do it like that around here’. But by flagging these up, they also suggest six ways you can move those roadblocks to one side, and give yourself a better chance of achieving your target behaviour. You can make it easier, simplify the steps, keep the cost down, reduce the time required, choose your social circle more carefully, and try to make the new action ever closer to a habit. We’ll come to a smart idea about that last point in a minute.