By taking a step back, by thinking of what is valuable for us, for its own sake – not for what it potentially will do, we take the first step towards transformation. Realizing the importance of both lived and aspirational values for how we live, act, and make sense of the world, gives us the key to become the positive worldmakers that we all have within us. It is worthwhile remembering that we live our lives in communities and societies, not in economies. p. 7