Koulutus ja elinkeino ovat tiiviissä yhteistyössä joten huoli alan tulevaisuudesta on yhteinen

Transformation is needed on many levels, and for that we need the expertise of
colleagues that live by different values. p. 5

The wonderful concept of worldmaking (Hollinshead et al., 2009), should be taken seriously. Each time we make a decision we are making the world that we are dwellers of. p. 6

THE higher education will have to adapt to a different reality, and words that have been added to degrees in the past, such as ‘international’ or ‘global’, will no have the same ring to them. Courses planned and executed for years using textbooks longer and readings that highlight the ‘need’ for growth will look dated, and rather pathetic.Attention will need to be directed at safety and security, health issues, and microenterprises that serve the THE sector whilst simultaneously being engaged in other fields that can secure an income in case of another lockdown. p. 6

By taking a step back, by thinking of what is valuable for us, for its own sake – not for what it potentially will do, we take the first step towards transformation. Realizing the importance of both lived and aspirational values for how we live, act, and make sense of the world, gives us the key to become the positive worldmakers that we all have within us. It is worthwhile remembering that we live our lives in communities and societies, not in economies. p. 7

Like I said above, the past and the present shapes the ways we plan for the future. Thus, the current impetus on COVID-19, as it has reduced the past and the present’s capacity to inform us in any way for what the future will be like. This is a time when true transformation of THE higher education could take place, so that it would lead to students being equipped for transformative practices as an outcome of their studies. p. 4

Gracia-Rosell näkea matkailun kehittämisen erityisesti kriisiaikana tärkeäksi ja vastuulliseksi, talousnäkökulmien lisäksi koska:

1. sukupuolten tasa-arvo
2. eläinten hyvinvointi
3. luonnonsuojelu
4. vaikutus muihin toimialoihin

UNWTOn mukaan korona kurittaa myös muita aloja, joten alan vaihtaminen ei välttämättä ole mahdollista ainakaan niillä alueilla, joilla matkailu tuottaa valtaosan tuloista.

Sosiaaliseen, kulttuuriseen, poliittiseen, taloudelliseen sekä ekologiseen vastuullisuuden huomioiminen

Toimintaympäristön muutosten ennakointi ja muutoksiin varautuminen.

Kyky toimia itsenäisesti ja asiantuntevasti muuttuvissa tilanteissa.

In the long run, the WTTC anticipates that the international tourism sector will likely return to pre-pandemic levels within a 19-month period. Depending on the duration of the pandemic and the measures to contain it, the model presents the effects in three time periods – from a 33 per cent to 100 per cent reduction in annual tourism spending.

https://www.jcgarciarosell.com/post/five-reasons-why-supporting-the-tourism-industry-in-time-of-covid-19-is-an-act-of-responsibility?utm_content=buffer482eb&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer