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Menganalisis Pasar - Coggle Diagram
Menganalisis Pasar
Analisis Global Market
Competing on a global basis
Deciding where to go abroad
Deciding which markets to enter
Deciding how to enter the market
Deciding on the marketing program
Aanalisis Business Markets
Pembelian Organisasi
The business market vs Customer market
Situasi pembelian
Peserta dalam business buying process
The buying center: unit yg terdiri dari semua individu dan kelompok yang berpartisipasi dalam proses pengambilan keputusan pembelian
Targetting firm dan buying center
Stages in the Buying Process
Problem recognition
Deskripsi kebutuhan dan spesifikasi produk
Pencarian supplier
Proposal permintaan
Pemilihan supplier
Review
Membangun rogram pemasaran BtB yang efektif
Communication, system of services
Analisis Costumer Market
Perilaku konsumen
Perilaku konsumen, sosial, pribadi
Key psychological process
Motivasi, persepsi pembeli, emosi, learning, memory
Behavioral decision theory and behavioral economics
Decision heuristic
Framing
Proses keputusan untuk membeli
Problem recognition
Information search
Evaluasi alternatif
Purchassed Decision
Post purchased behavior