:red_flag:3) Tom has a challenge to CONSOLIDATE customers' information. Currently, each Sales Rep uses different tools to create a relationship with their customers (Microsoft homemade, Xls, and others) and each channel has its own database (call center, sales, social media). This situation makes customer behavioral analysis and customer 360 view complicated to create and your Sales team spend more than 60% of the time trying to understand the customer and create a sales order. At this point the customers see reps as standard salespeople - not as a trusted advisor during the sales process. Tom would like to have a system that can consolidate all customer information - no matter the interaction channel - delivering in real-time customer information for sales teams (360 customer view). Also, he wants it to be possible to make offerings based on product recommendation, allowing sales reps to have more time to be a partner and take care of the relationship. For that purpose, this new system needs to help ABS understand and predict customer behavior.