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GLOBALISATION - Coggle Diagram
GLOBALISATION
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Common Routes of MNCs
- Independent Entry/ Fresh Launch
a new foreign company enters into a market as a new name and a new brand. they create their own image and acquire market independently
eg. Mc Donald's, Pizza Hut, Puma, Louis Vuitton etc.
- Partnership/ Joint Venture/ Merger
MNCs set up production jointly with some of the local companies of these countries eg. maruti suzuki, hero honda, bajaj allianz etc.
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large mncs in developed countries place order for production with small producers. the products are supplied to the mncs, which then sell these under their own brand names to the customers
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Foreign Trade
foreign trade is the trade btw diff. countries of the world. the inflow of goods in a country is called import trade whereas outflow of goods from a country is export trade
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Advantages to consumers- import of goods produced in another country is one way of expanding the choice of goods beyond what is domestically produced
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Foreign Investment
the money that is spent to buy assets such as land, building, machines and other equipment is called INVESTMENT.
Investment made by MNCs is called Foreign Investment.
Globalisation is defined as the integration between countries through foreign trade and
foreign investments by multinational corporations (MNCs).