Please enable JavaScript.

Coggle requires JavaScript to display documents.

TDW MARINE, MBA Fall 2020, To start, connect with shipyards, large marinas…

- - - - Where's Zack Page does not seem necessary
      - Meta Tabs should not be shown to audience
      - Join Today under Membership Tab does not have a proper link
      - Book a Service Now tab on the Home page does not have a link
      - There should be a bio page of the founder and members to establish likeability. Think job interview you already established your skills but people also need to like you to hire you.
      - Should have Company Values page to establish trust with customer stated simple and specific.
    - - Has two of the same videos posted
    - - Need to make contacts and start reaching out. Its about conversation with customers
      - Add the time lapse videos on the page
      - Try to add content 2x a week if you can
    - - Literally has 2 photos that are of water. I don't understand or know what TDW is from viewing this page
      - Need to add more consistent content and followers
    - - Highly recommend you create a profile, this is a professional social network this is where you will be able to establish a network with your potential customers & again post consistently
    - - Suggest having girls in bikinis wearing orange wearing orange life vest saying something like "consider us your life jacket" TDW The Diesel Workshop offering free inspection then automatically role them into 2 year plan
    - - Establish a list of yachts that don't have MTU or warranty restrictions, or one's coming up on their warranty, tell the broker if they come across this to sell your service have a pitch to give them and give them a cut
    - - Establish Internship Program, treat them REALLY well they will become your brand advocates
    - - Used Yacht Magazine Pitch could be Consider us your life jacket join the platinum mayday card club 24/7 assistance
    - - Need to add Google Analytics to see where your traffic is coming into and going to to establish more POC with customer, see what else they are viewing, potential advertisers
    - - Your name doesn't appear when searching for Marine Diesel specialist, should have key words to describe your business so it appears
      - The Picture of your building looks like a parking lot. Is there any way to either get ride of the picture, or add a sign with your logo on I am assuming the entrance
      - Hours don't appear
    - - Confused how you would negotiate with them; need further clarification
  - - - The News Tab on the website is lacking in content
        
        The News Tab can be a great opportunity for customers to get to know the company more.
        
        Any Event TDW is involved in should be included in The News Tab
        
        Could be great to include in the News Tab, details of previous and future successful repairs, including pictures of the repaired boat and the happy customer in front of the boat.
      - A Chat Box on the website could be useful for people who have a question, and are looking for quick answer.
      - Replace the "Where's Zack" Tab to a meet "Our Team" Tab, with pictures off all the staff
    - - The 60 second video is a little confusing. Could be more simple
  - - - Create a section named " MEET OUR STAFF" where pictures of the staff will be posted and most importantly their experience in the boat industry
- - - - Client Appreciation Gift (Wine/Champagne/Chocolate)
  - - - Get in touch with many captains and offer them a great commission if they find someone interested in getting a membership
        with TDW MARINE
  - - - Use SEO keywords so TDW is the top search result for potential customers. Ex. "boat repair", "marine maintenance", "diesel engine specialist". Customers shouldn't have to work hard to find your company's information/website/services
      - Try having loyal customers leave honest reviews, it helps build brand credibility and reputation
      - Add hours and a direct link to your website on Google's search result, right now it only shows your address and phone number
    - - Establish relationships with local boat/yacht clubs as this is where the majority of your clientele will be
      - Can offer discounted prices for members of these clubs
      - Set up info booth/station once a month, spread awareness and brand recognition
      - Connect with the regular captains of these clubs as they are the experts yacht/boat owners will turn to for recommendations regarding their boats/maintenance for their boats
    - - Add more testimonials. They don't have to all be videos, even texts and quotes from real customers/experts would help build reputation as top diesel specialist
      - Maybe specify service areas, a bit vague on the website
      - Under the "News" tab, you can add where TDW info booths will be like the next boat show, yacht club etc.
      - Also add written text under the Memberships tab because some people won't want to watch a video to get the information they need about memberships. Make sure the information is presented in an efficient, cohesive but concise way. Information should be easy for customers to find
    - - See if you can somehow get boats/companies you worked with to have some sort of placard/sticker/whatever to show potential customers "this boat was worked on by TDW"
      - Set up flashy, eye-catching info booths to catch people's attention. Really emphasize how TDW is a membership service/superior service
    - - Establish relationships with top boat charter companies in the area. Make sure YOU are the first people they call when in need of maintenance
      - Maybe you can offer them discounted memberships/services
      - Get to know the captains of these boats as well because they can spread awareness of your brand through word of mouth in the boat/yacht community