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COMPETENCIES, RESOURCES AND COMPETITIVE ADVANTAGE - Coggle Diagram
COMPETENCIES, RESOURCES AND COMPETITIVE ADVANTAGE
CONCEPTS
DEFINITION
- A COMPETENCE IS AN ATTRIBUTE OR COLLECTION OF ATTRIBUTES POSSESSED BY ALL OR MOST OF THE ORGANIZATIONS IN A SECTOR OF INDUSTRY
- A CORE COMPETENCE IS AN ATTRIBUTE OF COLLECTION OF ATTRIBUTES SPECIFIC TO A PARTICULAR ORGANIZATION WHICH ENABLES IT TO PRODUCE ABOVE INDUSTRY AVERAGE PERFORMANCE.
- A RESOURCE IS AN INPUT EMPLOYED IN THE ACTIVITIES OF THE BUSINESS.
- COMPETITIVE ADVANTAGE IS THE OVERALL PURPOSE OF STRATEGY.
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ANALYSIS
RESOURCE
BY CATEGORY
TANGIBLE
PHYSICAL RESOURCES
( BUILDING, LAND, MATERIAL)
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HUMAN RESOURCES (EMPLOYEES, JUNIOR, MIDDLE AND SENIOR MANAGEMENT, BOARD DIRECTORS)
INTANGIBLE
BRAND, REPUTATION GOODWILL, SKILLS, LICENSES AND FREE RESOURCES
BY SPECIFICITY
SPECIFIC RESOURCES
AIRLINE, HOTEL COMPUTER RESERVATION SYSTEMS, YIELD MANAGEMENT PROGRAM
NON SPECIFIC RESOURCES
WORD PROCESSING, DATABASE, SPREADSHEET
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COMPETENCIES
SKILLS, KNOWLEDGE, TECHNOLOGY AND RELATIONSHIP THAT ARE AMONG THE COMPETITORS IN AN INDUSTRY
- LESS TANGIBLE THAN RESOURCES
- MORE DIFFICULT TO EVALUATE
- DEVELOPED INTERNALLY, ACQUIRED EXTERNALLY BY COLLABORATION WITH SUPPLIERS, DISTRIBUTIONS OR CUSTOMERS.
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PURPOSES
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IDENTIFY THE NEED AND METHODS OF ADAPTATION OF EXISTING CORE COMPETENCIES; NEW CORE COMPETENCE BUILDING' THE POTENTIAL SOURCES
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THE VALUE CHAIN
INCLUDES:
- A BREAKDOWN OF ALL THE ACTIVITIES OF A FIRM
- IDENTIFICATION OF CORE ACTIVITIES AND THEIR RELATIONSHIP TO CORE COMPETENCIES AND CURRENT ORGANIZATIONAL STRATEGY
- IDENTIFICATION OF THE EFFECTIVENESS AND EFFICIENCY OF THE INDIVIDUAL ACTIVITIES.
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THE SERVICE PROFIT CHAIN
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INTERNAL
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SERVICE CONCEPT
- QUALITY & PRODUCTIVITY
- YIELD IMPROVEMENTS
- HIGHER SERVICE QUALITY
- LOWER COST